3 Things You Need To Success In Network Marketing

There are really only 3 things you need to success in network marketing;

• MLM product or service that people want,
  
• the right skills to share and close the sale,
  
• and people to talk to.

If you have a network marketing product that no one wants, your home based business is dead in the water. If you have a great MLM product but you don’t have the skills to close the deal, you might make a sale or two out of shear luck but your network marketing business will fail. If you have the skills and the product that everyone wants but you don’t have anyone to talk to, you once again have a problem.

Let’s assume that you have the MLM product that everyone wants (not likely but it’s fun to dream) and you also have the skills to close your fair share of the sales. Now let’s get you some people to talk to. But not just any network marketing lead, targeted leads for your MLM business.

In the network marketing industry, we call them leads. And MLM’ers are always on the look out for the best leads. I’m going to let you in on a little secret.

ALL LEADS STINK!

That’s right, all leads stink. Let me explain further by saying that there are varying degrees of stinkyness but they all do smell like a dirty garbage can. Today is about how to get your hands on the right garbage can so that you won’t have to waste a lot of time.

Three different types Leads can be broken down into :

Demographic Leads – These leads are going to be your most basic type of lead. Demographic leads are collected based on consumer characteristics such as age, gender, marital status, family size, education, geographic location, and occupation.

Response Leads – These leads are collected based on a consumer responding to something. The prospect may have filled out a survey, ordered a magazine, asked for more information on a product or something along those lines.

Buyer File – A buyer lead is going to be collected based on what the consumer bought.

Let your product and your target market determine what the best lead is for you. What you are marketing will determine what kind of lead you want to work with. For instance, if you are marketing electricity with a MLM Company like Ignite Energy or Ambit Energy, then you may want to start with the demographic leads because your MLM service is only available in certain locations.

Don’t buy a huge list of leads. Most lead brokers will try to get you to buy 5,000 or more leads your fist time out. This just tells me that they sell a crappy product and don’t expect you to buy from them again.

Don’t tell the lead broker that you are in a MLM or a network marketer. Tell them you have a business that sells whatever product or service you have.

Be ready to use your leads as soon as you get them. Don’t let your leads sit around getting moldy, get on the phone.

Keep track of your numbers. You want to keep track of how many people you actually reach on your lead list, how many disconnects there are etc. If you have a more than 10% disconnect rate, tell your lead broker. In most cases they will replace the list at no charge.

Okay, that’s all that I can give you today on the subject of leads. I hope this information helps you with your network marketing venture. Until next time, have a great MLM day.


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