What is effective positioning?
Before we chat about that we need to understand our single, most important
role as a home based business owner...
What's the single most important function of your business?
Many would call it sales, we call it marketing (this all comes back to the whole
push VS pull scenario we discussed in a prior email). Marketing, without doubt,
is the MOST important thing you can and should be doing for your business.
That's what feeds you. It's what keeps the lights on and pays the rent. You can
have a great product, fantastic customer service, an upline that picks up their
phone and responds to your needs, etc, BUT without effective marketing in place
everything else is UNNECESSARY.
Yes, it's unnecessary. If you're not moving your products why would one need
all that other stuff?
One of the strangest phenomenons that we witness is some of the very first actions
that home based business owners take when they "get into business"...
You know the list...you've seen it (and maybe you've even done some of these
yourself over the years)...
1. They buy hundreds or even thousands of business cards.
2. They purchase a ton of product inventory.
3. Don't forget the motivational tools, product handouts, audios, marketing cd's
and all the other "must have" items to grow a business.
There's a ton of other items too, but this is a good starting point.
What's the ONE thing that should be top of mind and FIRST priority for a new
(or even seasoned) home based business owner?
How about HOW to use marketing pieces and how to deliver messages that will
bring prospects to you like a commercial grade, 5 ton magnet?
Yes, the most important TOOL a home based business owner can ever learn to
use is HOW TO BE A BETTER MARKETER...
The next time you're creating a capture page, making a business card,
working on a postcard, or any other type of marketing material - think about how you're going to position yourself...
Name, for the first 10 savy business owners, I will personally assist in POSITIONING them in their business ... here’s what YOU have to do ...
1. Be amongst the first 10 business owners to call me or email me Leave me your name, phone #, and company your working with
2. Be struggling - things you’ve attempted to grow your business with aren’t working
3. Have a willingness to do what ever it takes to realize YOUR dreams
Name, I look forward to working with you
Business Growth Specialists
Making A Difference By My Faith,
Rosemarie Grabowski
308-687-6085
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